Hilton introduces a new trend: using loyalty points on Amazon

Hilton Istanbul. Photo: Hilton.Photo: Hilton.

Hilton has made a big announcement for their Hilton Honors members. Not only can those members now use their points, combined with money, for hotel stays, but they can also use their points to shop at Amazon.com.

According to the company, they are the first and only program offering either option.

“At Hilton, we are committed to continually innovating to deliver exceptional experiences for our guests,” said Christopher J. Nassetta, president and chief executive officer of Hilton. “Enabling our Hilton Honors members to use their Points to shop at Amazon.com, along with the other industry-first perks we’re announcing today, are some of the many ways we are honoring that commitment.”

It is likely this change will motivate other brands – airlines, hotels, and credit cards – to change their policies as well. Because if one brand will allow you to shop because you traveled, and one doesn’t – which one would you choose?

Hilton’s new options will be available by summer. For more information on all the new options, click here.