Hilton is growing significantly in Africa over the next five years, with an announcement of a $50 million investment into the Hilton Africa Growth Initiative.
The initiative’s goal is to convert around 100 hotels in multiple markets in Sub-Saharan Africa — or around 20,000 hotel rooms — into Hilton hotels, including Hilton Hotels & Resorts, DoubleTree by Hilton, and Curio Collection by Hilton.
“Hilton remains committed to growth in Africa having been present on the continent for more than 50 years,” said Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East and Africa, Hilton. “The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative.”
The initiative has already launched with the signing of two hotels: a DoubleTree by HIlton in Kenya, and a hotel in Rwanda. Hilton plans to announce the rest of the locations before the end of 2017.